About
Working with people, building things, staying curious.
My career has taken a few different turns, but there has always been a clear thread: working with people, building things, staying curious and doing work I believe in.
Before digital marketing, I worked as an organizer and teacher in the outdoor and winter sports industry. I later joined Awin, a performance advertising network, where I spent almost three years as an account manager and built a strong foundation in online marketing, advertising, data and client work.
In 2014 I started Full Spectrum Creations to use that experience in a way that was closer to my own values. From the start, I wanted to work with businesses and projects I could genuinely stand behind.
Alongside running my company, I moved to the UK to study personal development and train as an apprentice with a Tai Chi and Chi Kung Master. During that period I worked mainly as an Online Marketing Manager for an eco lifestyle and sportswear brand, while continuing projects in the UK and the Netherlands. After graduating, travelling through Nepal and India and moving back to the Netherlands, I kept building Full Spectrum Creations alongside teaching Tai Chi and Chi Kung.
In 2021 I co-founded Phood Farm, a social enterprise focused on growing people and food in an urban environment, with care for nature, health and people. After almost six years of building it together, we agreed on a positive exit that let us move in different directions. For me, that meant going all in on Full Spectrum Creations.
Today I help companies with digital strategy, design, development and marketing: websites and ecommerce, SEO, search and social advertising, email marketing, analytics and tracking, CRO, UX, AI and automation.
I like looking at the bigger picture: what a company is trying to achieve, what can be improved, and then actually building and implementing it. A lot of companies value having one point of contact who can connect strategy, design, development and marketing, without the overhead of a larger agency.
I still prefer working with people and companies whose products, services or ideas I believe in.
I don't know exactly where all of this will lead, and I don't really need to. As long as I enjoy what I'm doing, keep learning, creating and moving forward, I'm on the right path.