From first idea to stablegrowth. The full spectrum,from one person.
Digital strategy, design, development & marketing
I build websites, webshops, apps and digital systems, and I market them with SEO, ads, email and conversion optimization. 15+ years of experience, one point of contact, and AI where it works faster.
Building is the easy part. Growth needs the whole picture.
With today's tools, almost anyone can launch a website. A site that actually grows a business still needs strategy, structure, tracking, content and marketing working together. Without that, you end up with disconnected pieces:
a website without a growth strategy
campaigns sending traffic to pages that don't convert
forms that don't connect to follow-up
analytics that don't measure real business outcomes
content that isn't structured for SEO
tools that don't work together as one system
2 Why full spectrum
Creation and marketing, from someone who's done both for 15+ years.
I started at Awin, a leading performance marketing agency, then went freelance. In the UK I also worked as digital marketing manager at Do Sport Live. Today I work with clients in the Netherlands, the UK, Spain, Sweden and Belgium. Because I build and market, I don't only ask "can this be built?" I also ask:
Will this help the business grow?
Is the customer journey clear?
Are we tracking the right actions?
Is it easy to manage?
Can it be improved after launch?
Web developmentEcommerceSEOGoogle AdsMeta AdsEmail marketingCROAnalytics
Everything you need to build it and grow it.
Pick what you need. You don't have to take the full package.
Create
DesignBuildConnect
Websites
Clear, fast, editable websites on WordPress, Shopify or a custom build, connected to the rest of your business.
Ecommerce systems
Webshops on Shopify, Magento, Shopware or WordPress, with product structure, checkout, email and analytics built in.
Prototypes and MVPs
Fast prototypes with Next.js and other AI-assisted site building for tools, dashboards, portals or apps, with a clear path to production.
Automation workflows
Forms, CRM, email, payments and reporting connected, so follow-up runs on its own.
Web and mobile apps
Custom web apps, portals and mobile apps for iOS and Android.
Grow
OptimizeMarket
Search engine optimization
Copy and content written for search and for the goal of each page, plus technical structure, on-page and local SEO.
Search engine advertising
Google Ads search, display, shopping and remarketing campaigns, optimized for return on ad spend.
Social media advertising
Traffic and conversion campaigns on Facebook, Instagram and LinkedIn.
Email marketing
Lists, flows and campaigns that keep customers coming back, usually in Mailchimp.
Conversion optimization
Find where visitors drop off and help them reach the buy button.
Tracking and analytics
Know what users do, what converts and where the growth is, with clear reporting.
Growth optimization
Ongoing improvements after launch, based on your data, with a monthly report.
Robin took over the management of our Adwords campaigns around six months ago. I've worked with a lot of marketing and Adwords specialists, but both the service and results that Robin has produced blows them all out of the water. I'm pretty fussy about handing over control of such a vital part of our business (which is why we've worked our way through around 5 companies before we found Full Spectrum Creations). Over the last 10 years I've built up quite a lot of knowledge about SEO and Adwords, but I can confidently say that I fully trust Robin to take care of this side of our business for me. He is in fact the only person I trust to do this.
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Robin is a very skilled man of action with great word of honour. Working with Robin meant he brought in a clear vision, plan of action and a harp eye for blending both creative aesthetics and functionality. Exactly what do needed. A man of planning, but also has shown he is capable of being flexible to last-minute change by forming, mobilising and guiding a big team. He has strong leadership and great guidance skills.
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He has, through his unique blend of expertise and database knowledge, made a tremendous difference, not only to the website and sales but to our business generally!
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I have no idea what is possible with websites, so it was very nice that Robin could take me along with examples and see what suits my company best. He can tune in and listen well to get a feeling of who you are and what do you stand for with your company to translate that into our new website. He communicates clearly in the development process and during his work. Full spectrum!
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Very happy with all the work Robin has done for our website! Turned out beautiful! And for a layman like myself; clear explanation to keep track of it and adjust it yourself.
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The collaboration with Robin was very nice. There was confidence that Robin applied his knowledge and skills to deliver the best market and advertising format for us. He has taken advertising to a new level and helped our company deliver a better presentation. Highly recommended to take Robin on board for paid advertising. He also helped to improve the accessibility of our newly completed website. He supplemented where necessary and that was very pleasant.
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Robin has helped us on SEO & SEA for some years now and we've had great results! Also working with Robin has always been very pleasant & to the point.
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Robin is a real troubleshooter. If I experience a problem with my website, he investigates where the issue lies and resolves it. He also comes up with improvement proposals to make the website run better or be better findable. He is professional and knowledgeable in his field. It is nice to work with Robin and always have someone on hand who can solve issues in no time!
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Many thanks, Robin, for your hands-on mentality, quick response, ability to switch gears quickly, and proactive thinking. Thomas was right to introduce us! Good luck with all your ventures.
Robin MeulenFounder, Full Spectrum Creations
One experienced contact, from idea to launch to marketing.
No agency layers, no handovers. I work with you directly on strategy, design, build, launch, hosting, tracking, optimization and marketing, so you don't have to manage separate designers, developers, hosting providers and marketers yourself. I build most of it myself, with AI tools where they help. When a project needs more specialist depth, I bring in trusted people from my network, and you still work with me.
I use AI to work faster across strategy, design, build and content. That lets one experienced person cover what used to take a team. The tools are new. The fundamentals of digital growth aren't.
From idea to live system, and beyond.
Start at the beginning, jump in mid-process, or only take the steps you need.
1Discover
Your business, users, tools and goals. It usually starts with a short call.
2Define
What to build now, what can wait and what to skip.
3Design
Structure, design direction and prototypes that make it tangible.
4Build
The right stack for the job, not the trend.
5Connect
Linked to your CRM, analytics, email, payments and automations.
6Launch
Live, tested and tracked.
7Optimize
Monitor results, fix weak points and report back monthly.
8Market
Grow with SEO, ads, email marketing and campaigns.
