Insights
Practical notes on websites, ecommerce and online marketing. Clear, useful, and without the hype.
I write about the work I actually do: search, ads, conversion, tracking and building digital systems that grow. Short reads when something is worth sharing.
SEO
SEO that serves the page goal, not just the keyword list
Why every page needs one clear job before it needs keywords.
Read the article →CROWhere visitors drop off: a simple CRO checklist for webshops
A short list for finding the steps where shoppers give up.
Read the article →TrackingEcommerce tracking that answers one question: what actually sold
Set up tracking around the number that matters most.
Read the article →Want to build something that grows?
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